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The Importance of Running Regular Event Nights

Have you ever thought of the importance of regular events and attractions in your venue? More often than not the quiz night and pool matches become part of the furniture and their importance takes a back seat.

If you sit down and tally the positive impact these nights have on your bottom line you can often be astonished. For example we can look at pool matches. Quite often a venue will host a pool match once a week or once a fortnight, these pool matches attract a squad of players and an audience of circa 20 people for the home team and 12 for the away team. After some market research it is believed that the majority of customers who have come in for the pool match buy around 4-5 pints each. If we tally that up that is a weekly average of around 128 pints in one night! Just think of the boost for your pub on what would normally be a quiet night.

Lets look at how to start a successful regular event night in your venue.

people 150515Make sure that all staff are onboard with the event, this is essential to ensure each night runs promptly and attracts customers back every week. If your bar staff aren’t sure on the idea they won’t encourage customers to come a long, their backing is essential.

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This is split up into two types, in venue and out of venue.

Word of mouth is the best form of promotion to customers already in your venue, tell everyone you serve a drink about it, or if you’re too busy why not get some flyers or business cards printed describing the event and give them to people with every round? You could also use advertising on your TV screens and posters to target those customers that do not go to the bar.

To reach people outside of the venue, look to do both traditional and modern methods of marketing. Ensure you have a banner or blackboard outside your venue with all of the event details on to catch the eye of anyone walking or driving past. Social media is also a very good tool to grab the attention of local people. Make sure you have social media accounts on Facebook and Twitter and keep them updated with how the event planning is going. You can also pay a small amount on these websites to boost your posts or create adverts to reach people who do not already follow you on social media. If you are lucky enough to have a database of customers emails then send them an e-shot telling them all about the new night.

Remember to give an incentive to all customers coming for the first couple of weeks; this might be cheaper drinks or free snacks during the night.

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If you are short on time or resource to commit to marketing and running a weekly event there are many products now in the marketplace that can help!

A variety of pub entertainment systems will allow on screen advertising and also on screen games such as bingo, key to the box and quizzes. These can all be set to auto play so minimum effort is required from your or your staff.

For a small fee many companies will help you out with your social media, whether this is managing it from start to finish or getting it up and running for you to take over.

Building a customer email database to market to can also be tiresome, why not install managed Wi-Fi in your pub? This does all of the hard work for you, any time someone logs onto your Wi-Fi you are given his or her name and email address. Use this to send them promotional news and offers.

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We have a sister company called Innstay who are experienced and qualified in supplying any of the products mentioned above, if you are interested in anything mentioned why not visit their website, just click below.

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This article was originally created by Bob Rudd for the FLVA Newsletter, we would like to thank the editor for including our piece in their publication.

 

 

Have a Little Think…

Have you thought about your choices if the Market Rent Option affects your Gaming Machines as well as your Beer?

Towards the end of last year, MPs voted to include a market rent only option clause for tied tenants in the pubs code. This applies to any companies with over 500 pubs that include at least one tied/tenanted site. At the moment the act only legally applies to the beer tie within the pubs however we all know this may spread to affect other areas such as the gaming and amusement machine equipment.

If the clause does spread further than just beer then overnight publicans will have far more choice of machine supplier. That being said here are some key points to ensure you have the best supplier possible for your site:

Do you have good quality machines in your pub? Your supplier should be investing in new machines for your site as the latest games are proven to make more cash in box. They should also be installing machines that have high approval rates, this means that the machine has been thoroughly tested in the market place and has received good takings in a variety of sites.

Are you getting the best technical service? If your machine goes faulty you may be starting to lose money instantly, that’s why you need an excellent service response time. Its also important that the technicians who turn up on site are fully qualified with a high first time fix rate so they don’t need to visit again.

Do you receive regular contact from your account manager? Account managers are invaluable at being able to ensure the machines sited are the most suitable ones for your site. They should also be informing you of any new products that might help boost your business.

Have you been taught how to refill your machines? Refilling is the single greatest way of boosting the cash in box of your machines. Do it everyday! Here at Bob Rudd our collectors ensure that the hopper (pay out unit) is full at £350, this means the note acceptor is working and therefore core players know the machine is full, it can lead to an increase of 25% in your cash box!

Are your collections frequent? It may seem irrelevant but having frequent collections is a great security measure. The more frequently your machine is emptied the less of a target it is for break-ins. The collectors are also often the first people to spot technical faults or security warnings.

Finally, are all of your machines fitted with the highest anti fraud devices? Sadly we still see machines that are hit by complex frauds, if the machines are fitted with the right security software such as DES (Data Encryption Service) then this leaves a much smaller ability for them to be tampered with. Another key security features include operator specific fraud prevention; this is where the individual operator adds their own security features to further secure their own estate.

It’s an exciting time in the pub industry and it is important that you know your options when the clause comes into place.

This article was our contribution to the January edition of the FLVA’s Publican’s Partner newsletter. You can find out more about the FLVA here.

 

Denise Trys Her Hand at Darts

Last night the Bob Rudd gang attended the Andy Hamilton Charity Darts Exhibition at the Mecure Hotel in Bolton. It was an interactive experience for Denise as she got to try her hand at darts against Andy himself!

Darts star Andy Hamilton with one of our Warrington BDMs Denise

Her prize moment came when she got a 180 against the star…..although rumour has it MC Paul Booth had a helping hand in that!

Denise V Andy

BDM Denise with darts star Andy Hamilton.

Everyone thoroughly enjoyed themselves all for a good cause. We’re already looking forward to the next one! For more info on Andy’s Charity Darts Nights CLICK HERE.

Cocktails & Canapés at Cloud 23

It’s our 25th year, so we decided to celebrate in style, cocktails, canapés and a wild night at Cloud 23.

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Keep reading to learn all about the order of events as we delved into the world of our customers….behind the bar!

It was a wet and windy evening however the bright lights of the Hilton Cloud 23 bar were twinkling above us as we stepped into a night of luxury and fun. After riding the elevator up to the 23rd floor of the infamous Beetham Tower in Manchester we stepped out into the glamorous surroundings of the marble and mirrored bar. Champagne and Strawberries were ready to greet us as we took in the 180 degree view of Manchester City Centre. As guests begun to arrive our favourite gadget of the moment the “Selfie Stick” was out in full force capturing exciting moments.

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It soon became time to move onto the Cocktail Making Masterclass, the first group stepped up to learn the art of making the classic Italian Bellini. Peach and strawberry flavours were both on offer!

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Next up was our chance to get behind the bar and make whatever we desired! There were Mojitos, Tequila Sunrises, Kir Royales, Martinis and Long Island Ice Teas. The most aggressive cocktail shaker award had to go to Heidi, whilst James’ whisking was second to none.

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The crux of the night came when each group had to invent their own cocktail which was then judged by the Hilton’s expert mixologists. The winner ended up being a very strong dark rum and orange concoction named the “Ruddy”!

Overall we all had a fantastic night and want to say a big thank you to those who came and enjoyed it with us.

 

 

 

 

 

It’s Party Time!

Read our latest article on the 25th anniversary celebrations happening this year!

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NEWS FLASH: Did you receive a penalty for late MGD filing or payment?

If you received a fine for late MGD filing or payment have a glance at the letter below. This outlines that these penalties should be getting reimbursed to yourselves as a gesture of good will. See our second article below for FAQs.

 

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Mixed Up with MGD?

Feeling sightly confused about MGD reimbursements? Have a glance at some of the frequently asked questions below!

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Are We Ready for the Digital Age?

Read our recent article on digital fruit machines from the latest FLVA newsletter.

 

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An Interview with MD Nick Rudd

Read below to find out all about how our MD Nick Rudd plans to take the company forward.

 

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Seven Social Media Tips for your Venues

Social Media is a fairly scary area for most managers, so why not take a look at our basic steps and see how utilising social media can help your business.

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1. Be Nosy – Have a look at what other venues around you are doing on social media. Make sure you follow them and keep on top of their weekly events, it’s pointless both of you having quizzes on the same night! Also, see what seems to be popular on their Facebook page, has their picture of the Sunday Roast got 50 likes? Maybe you should start serving up roasts too?

 

2. Don’t Boast….Start a Conversation – Social Media is full of businesses boasting about their new products and offers, customers turn off when they see this. Instead engage with your followers and start conversations with them, this builds customer loyalty and loyalty builds sales.

 

3. Photo Opportunity – Tweets and posts with pictures get 2x the amount of engagement as those which are just plain text. Your venue, food, drinks and customers are all great, get snap happy with all of them!

 

4. Be Quick Off the Mark – If a customer engages with you on social media then jump on it and respond as quickly as you can. This shows you are approachable and that you care about your customers query.

 

5. Social Media = Special Offers – Advertise special offers purely for your social media followers. This increases online engagement and builds a loyal customer base. This will boost your number of followers and therefore create a larger audience to advertise to….for free!

 

6. Find Friends – Build up alliances with small businesses in your area that do not compete with yours. Promote them on your site and they will do the same for you…..congrats your promotional message is now going to a whole new target audience.

 

7. Stay Local – Your venue is the hub of the community, this can be transferred to your online profiles too. Why not offer to advertise local events and create a buzz about your social profiles?

 

Remember….Social media is not for direct selling, it is used to promote events and offers but more importantly to gain customer loyalty.

Be Part of Bob Rudd

We are currently recruiting for a Van Driver who would work out of our Warrington Depot.

If you feel you have the right skills please email your CV and Cover Letter to kevin@bobrudd.co.uk

Our Very Own Pool Pro

Have a look at the article below to see how our Leeds technician Carl got on at the World Eightball Masters!

Carl thoroughly enjoyed it and hopes to reenter next year!

 

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Helpful MGD Hints

Have a look at the documents below, these will come in handy when it comes to working out your Machines Gaming Duty. Don’t get caught out, brush up on these simple tips.

TEN TIPS TO HELP WHEN COMPLETING YOUR MACHINE GAMES DUTY

TOP TEN TIPS ON HOW TO AVOID A MACHINE GAMES DUTY PENALTY

 

Jumping Jackpot

Our friends at the FLVA (Federation of Licensed Victuallers Association) asked us to contribute to their Winter Newsletter with a piece on the upcoming Triennial. Below you can find a link to the full article.

FLVA Winter Newsletter

FLVA Winter Newsletter

Help Us Go Sober For October

Two of our most determined staff members Carol Boyle and Phil Aspinall have taken on the mammoth challenge of going sober for October….. that’s 31 days but more importantly 4 weekends!

This is a particularly tough task when working in the Licensed Trade! As a BDM poor Phil will find himself faced with temptation daily as he conducts his site visits.

Carol and Phil are participating in Sober for October in aid of MacMillan Cancer Support, all donations will be gratefully received. If you would like to make a donation  to motivate them and help ensure they don’t fall off the bandwagon please follow the link below:

http://www.gosober.org.uk/team/bobrudd

Thanks for your support!go-sober-for-oct

 

Read about our work with Wear Inns and Screach TV

Click the link below to read the recent article in Coinslot that outlines the work we’ve been doing to launch Screach TV across the Wear Inns estate!

Click Here

Solway Success

We are pleased to announce our recent acquisition of Solway Leisure Ltd. The acquisition ran without a hitch and we are really excited about the expansion in our Keswick area.

Read the official press here:

Coin-Op Community

or you may have noticed us in Coinslot last week:

A Ruddy Good Year!

Working for Bob Rudd
Has been really interestingly good
Learning new things every day
Hopefully reflecting in my pay

First we have the morning meeting
Where we discuss the calls with lots of bleating
Colin elaborates a little too much
And is often told to hush hush hush

The engineers in general are happy to help
And if I get stuck on an install all I do is yelp
Knocking on doors from dawn till dusk
Touting for business is a definite must

Now back in the office, are two girls on my team
Dealing with clients and breweries so keen
Heidi and Helena their names unforgettable
Helping with problems, both very professional

I have a mentor his name is John
The best salesman in the business, second to none
His stories are belters, he’s nobodys fool
Selling awp machines, juke boxes and pool

Our MD Nick is a workaholic, firm but fair
and I have heard him swear !!!!!
Pushing the business forward making us top
Coz if we don’t, we will get the CHOP !!!!

We have a ‘lotto’ new products
So go out and ‘Screach’
Bonus bob and Innstay
Are all in our reach

Let’s all raise our hopes
And stay positive on issues
Coz I for one
Ain’t gonna be crying into tissues!!!!!!

by

Business Development Manager

Sharon Hope

Human Fruit Machine!

Have a gander at Leeds depot staff Fran, Jo and Caroline strutting their stuff in the Human Fruit Machine at the Open Day. The machine raised money for Rays of Sunshine charity and only needed attending to with one service call! Faulty reel apparently!

Open Day Champions!

We’re pleased to say that Leeds Depot Open day was a great success! A full review is to follow but for now we’d like to share the winners of the various activities that took place on the day!

We’ll start with the most skillful event, congratulations to Russ Hayler from Anglo Pubs who won the Business Card Draw!

Tony Ioannou from Halifax Snooker was greeted with casino chips on arrival and successfully beat everyone else to secure the top spot on the Roulette table.

Peter Kilpatrick from Punch Taverns showed his Great North Run training hadn’t all gone to his legs as he wiped the floor with the competition on the Boxer machine. Gail Lewis of Greene King also put up a good fight for the ladies and went away with their high score.

The addictive quiz machine tournament was conquered by Andy Murden from Electrocoin.

We challenged guests to beat our depot pro, Carl Forrest at a game of pool, none succeeded but both Peter and Gail managed to continue their winning streak and did very well against Carl. The only person to actually beat Carl on the day was MD, Nick Rudd…..looking for a pay rise were you Carl?!

Thanks to everyone who came, we’re pleased with the overall success of the day!