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by Bob Rudd on July 28, 2014
Social Media is a fairly scary area for most managers, so why not take a look at our basic steps and see how utilising social media can help your business.
1. Be Nosy – Have a look at what other venues around you are doing on social media. Make sure you follow them and keep on top of their weekly events, it’s pointless both of you having quizzes on the same night! Also, see what seems to be popular on their Facebook page, has their picture of the Sunday Roast got 50 likes? Maybe you should start serving up roasts too?
2. Don’t Boast….Start a Conversation – Social Media is full of businesses boasting about their new products and offers, customers turn off when they see this. Instead engage with your followers and start conversations with them, this builds customer loyalty and loyalty builds sales.
3. Photo Opportunity – Tweets and posts with pictures get 2x the amount of engagement as those which are just plain text. Your venue, food, drinks and customers are all great, get snap happy with all of them!
4. Be Quick Off the Mark – If a customer engages with you on social media then jump on it and respond as quickly as you can. This shows you are approachable and that you care about your customers query.
5. Social Media = Special Offers – Advertise special offers purely for your social media followers. This increases online engagement and builds a loyal customer base. This will boost your number of followers and therefore create a larger audience to advertise to….for free!
6. Find Friends – Build up alliances with small businesses in your area that do not compete with yours. Promote them on your site and they will do the same for you…..congrats your promotional message is now going to a whole new target audience.
7. Stay Local – Your venue is the hub of the community, this can be transferred to your online profiles too. Why not offer to advertise local events and create a buzz about your social profiles?
Remember….Social media is not for direct selling, it is used to promote events and offers but more importantly to gain customer loyalty.